MINUSCOLA PRO
CASTING
GIORGIO VIALI
We no longer need photographers, graphic designers, or copywriters. These professions, once essential for bringing our ideas and visual narratives to life, have lost much of their relevance in an increasingly technology-driven and automated world. Today, images can be created with a simple click, and words can be generated by sophisticated algorithms, but what is truly lacking is the human essence that only an author can provide.
What we simply need are Authors. People who can transcend standardized techniques and deeply connect with the audience, drawing from a vast repertoire of emotions, stories, and psychonarratives. Authors who understand the power of words and images to touch the most intimate chords of the human soul and who know how to create content that resonates with the experiences of our lives.
These contemporary artists must know how to play with Black and White, not only in the aesthetic sense of images but as a representation of life's contradictions. They must embrace the complexity of human emotions, expressing beauty in both shadow and light, bringing to light stories that may have remained buried in silence.
And to reach the Hearts of people, they must master the tools available today, leveraging the potential of social media, digital platforms, and new technologies. But technical skill alone is not enough; what makes an author truly special is the ability to create a connection, to resonate with souls through compelling storytelling, impactful visual art, and authentic creativity.
In this new landscape, the author becomes not only a creator but also a mediator of feelings and cultures, capable of transforming individual experiences into universal stories. A noble and fundamental task that requires sensitivity, empathy, and a profound understanding of what it means to be human. Only in this way, in a world where technology can do everything, can we still discover the undeniable power of vulnerability and human connection, essences that make our lives rich and meaningful.
